Posts Tagged ‘Rheumatoid Arthritis commercials’

  • Xeljanz (Tofacitinib) Rheumatoid Arthritis Commercial

    Xeljanz TV commercial puts new kick in RA ads? “Arms were made for hugging. Hands for holding. Feet, kicking. Better things than the joint pain and swelling of moderate to severe Rheumatoid Arthritis.” So begins the new Xeljanz direct to consumer TV ad. It’s rather different from the other Rheumatoid Arthritis drug commercials: It is […]

  • 3 Reasons Why the Public Image of RA Is So Rosy

    As a commenter pointed out on yesterday’s blog, some studies claim that 50% of RA patients go into remission if they are treated correctly. But we don’t see 50% remission when dealing with thousands of patients over the last couple of years. Lots of things we see don’t harmonize with facts we’re told about RA. […]

  • Recent Biologics Commercials by Amgen & Abbott Hit New Notes

    Abbott’s commercials feature destruction of pianos and bicycles Commercials for Biologics like Enbrel and Humira have come a long way in the last two years. Could our perspective be having an impact on marketers? I don’t know. But the new Abbott ads are remarkable compared to the old baloney. The new message: Rheumatoid arthritis (RA) […]

  • My RA Fit Kit – Rheumatoid Arthritis Exercise, Part 4

    Several people have asked me about the My RA Fit Kit program by UCB (Cimzia). I’ve read lots of comments from RA patients. One patient didn’t just comment. She created her own RA fit kit on video (below).   Some history on the My RA Fit Kit commercial The first commercial was scrapped after a short […]

  • The Rheumatoid Arthritis Commercial Saga

    Rheumatoid Arthritis commercials make me sigh I have some pretty weird reactions to the Rheumatoid Arthritis commercials I see. My family is subjected to my peculiar breathing and strange facial expressions. One of my first blogs was about the “baloney” most of the Rheumatoid Arthritis commercials were serving up last year. It’s kind of obvious […]

  • Rheumatoid Arthritis, Joint Pain, and Truth

    A fairy tale ending to Rheumatoid Arthritis joint pain? My phone rang Friday afternoon. The cheerful woman on the line encouraged me to “Enjoy a life Free of joint pain.” She said for $59.95 she would send me a product “Guaranteed to reduce inflammation and rebuild your joints.” After only eight ounces per day for […]

  • The Fake Patient (fPatient) & Patient Engagement on Drug Companies’ Sites

    Patient engagement: ePatients, meet fPatients I wrote about ePatients on the blog a couple of months ago. The e-patient is supposed to be a patient who is engaged in electronic media (the internet) to learn about his/her medical condition. Perhaps she is doing research or reading about the experiences of other patients. Many of you […]

  • Do Arthritis Treatments Like Synflex Work?

    Osteoarthritis and the little big business: Some arthritis facts on Synflex Today, I’m happy to bring you a guest post by Lothar M. Kirsch, M.D. Dr. Kirsch practices rheumatology in Germany. In addition to treating Rheumatoid Arthritis, his pursuits include nutrition, travelling, Zen meditation, and dispelling medical myths. He speaks several languages, including Chinese. In today’s […]

  • My Impressions About the FDA Hearings on Social Media #FDASM

    “Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media” That was the $10 name of the meetings held last week by the Food and Drug Administration in Washington, D.C. However, the hearings themselves were actually much more captivating than the name. Would it help if I tell you they were […]

  • Celebrities and Rheumatoid Arthritis, Part 2

    Celebrity RA There have been a few famous people with Rheumatoid Arthritis. It is well known how Renoir became crippled by RA. And Lucille Ball’s RA was scrupulously hidden from the public for many years. I wrote a post about some famous women with RA in the nineteenth century. Yesterday, we mentioned two more recent […]

  • Baloney About Rheumatoid Arthritis

    How Do You Spell Baloney? “Baloney,” I muttered to myself the first time I saw an ad for a Rheumatoid Arthritis drug. My jaw would have dropped – if I could have opened it. Who am I kidding? If I could have, I would have liked to throw something at the TV or at least […]