Posts Tagged ‘Rheumatoid Arthritis commercials’

  • Xeljanz (Tofacitinib) Rheumatoid Arthritis Commercial

    Xeljanz TV commercial puts new kick in RA ads? “Arms were made for hugging. Hands for holding. Feet, kicking. Better things than the joint pain and swelling of moderate to severe Rheumatoid Arthritis.” So begins the new Xeljanz direct to consumer TV ad. It’s rather different from the other Rheumatoid Arthritis drug commercials: It is […]

  • 3 Reasons Why the Public Image of RA Is So Rosy

    As a commenter pointed out on yesterday’s blog, some studies claim that 50% of RA patients go into remission if they are treated correctly. But we don’t see 50% remission when dealing with thousands of patients over the last couple of years. Lots of things we see don’t harmonize with facts we’re told about RA. […]

  • Recent Biologics Commercials by Amgen & Abbott Hit New Notes

    Abbott’s commercials feature destruction of pianos and bicycles Commercials for Biologics like Enbrel and Humira have come a long way in the last two years. Could our perspective be having an impact on marketers? I don’t know. But the new Abbott ads are remarkable compared to the old baloney. The new message: Rheumatoid arthritis (RA) […]

  • My RA Fit Kit – Rheumatoid Arthritis Exercise, Part 4

    Several people have asked me about the My RA Fit Kit program by UCB (Cimzia). I’ve read lots of comments from RA patients. One patient didn’t just comment. She created her own RA fit kit on video (below).   Some history on the My RA Fit Kit commercial The first commercial was scrapped after a short […]

  • The Rheumatoid Arthritis Commercial Saga

    Rheumatoid Arthritis commercials make me sigh I have some pretty weird reactions to the Rheumatoid Arthritis commercials I see. My family is subjected to my peculiar breathing and strange facial expressions. One of my first blogs was about the “baloney” most of the Rheumatoid Arthritis commercials were serving up last year. It’s kind of obvious […]

  • Phil Mickelson’s Psoriatic Arthritis

    “Mickelson arthritis” brings shrugs “Phil Mickelson arthritis” was such a common search already that it was suggested to me by Google’s search tool as I typed his name yesterday. That was only two days after Mickelson announced his diagnosis of Psoriatic Arthritis to the press. I have to admit that I shrugged the first time […]

  • Rheumatoid Arthritis, Joint Pain, and Truth

    A fairy tale ending to Rheumatoid Arthritis joint pain? My phone rang Friday afternoon. The cheerful woman on the line encouraged me to “Enjoy a life Free of joint pain.” She said for $59.95 she would send me a product “Guaranteed to reduce inflammation and rebuild your joints.” After only eight ounces per day for […]

  • Baloney About Rheumatoid Arthritis

    Advertisements for rheumatoid arthritis are full of what RA patients know is baloney. They are unrealistic and serve to minimize real rheumatoid disease.

Would You Like Free Email Updates?
Stay in touch with RA Warrior.
We respect your privacy. Your email address will never be shared.