Rheumatoid Arthritis commercials Archives | Rheumatoid Arthritis Warrior

Xeljanz (Tofacitinib) Rheumatoid Arthritis Commercial

Xeljanz TV commercial puts new kick in RA ads? “Arms were made for hugging. Hands for holding. Feet, kicking. Better things than the joint pain and swelling of moderate to severe Rheumatoid Arthritis.” So begins the new Xeljanz direct to consumer TV ad. It’s rather different from the other Rheumatoid Arthritis drug commercials: It is black and...Continue reading      50 Comments » Read more

3 Reasons Why the Public Image of RA Is So Rosy

As a commenter pointed out on yesterday’s blog, some studies claim that 50% of RA patients go into remission if they are treated correctly. But we don’t see 50% remission when dealing with thousands of patients over the last couple of years. Lots of things we see don’t harmonize with facts we’re told about RA....Continue reading      93 Comments » Read more

Recent Biologics Commercials by Amgen & Abbott Hit New Notes

Abbott’s commercials feature destruction of pianos and bicycles Commercials for Biologics like Enbrel and Humira have come a long way in the last two years. Could our perspective be having an impact on marketers? I don’t know. But the new Abbott ads are remarkable compared to the old baloney. The new message: Rheumatoid arthritis (RA) can mean more...Continue reading      21 Comments » Read more

My RA Fit Kit – Rheumatoid Arthritis Exercise, Part 4

Several people have asked me about the My RA Fit Kit program by UCB (Cimzia). I’ve read lots of comments from RA patients. One patient didn’t just comment. She created her own RA fit kit on video (below).   Some history on the My RA Fit Kit commercial The first commercial was scrapped after a short run.  I...Continue reading      20 Comments » Read more

The Rheumatoid Arthritis Commercial Saga

Rheumatoid Arthritis commercials make me sigh I have some pretty weird reactions to the Rheumatoid Arthritis commercials I see. My family is subjected to my peculiar breathing and strange facial expressions. One of my first blogs was about the “baloney” most of the Rheumatoid Arthritis commercials were serving up last year. It’s kind of obvious “they” (pharmaceutical...Continue reading      23 Comments » Read more
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