Xeljanz (Tofacitinib) Rheumatoid Arthritis Commercial

Xeljanz TV commercial puts new kick in RA ads? “Arms were made for hugging. Hands for holding. Feet, kicking. Better things than the joint pain and swelling of moderate to severe Rheumatoid Arthritis.” So begins the new Xeljanz direct to consumer TV ad. It’s rather different from the other Rheumatoid Arthritis drug commercials: It is black and...Continue reading      50 Comments » Read more

3 Reasons Why the Public Image of RA Is So Rosy

As a commenter pointed out on yesterday’s blog, some studies claim that 50% of RA patients go into remission if they are treated correctly. But we don’t see 50% remission when dealing with thousands of patients over the last couple of years. Lots of things we see don’t harmonize with facts we’re told about RA....Continue reading      93 Comments » Read more

Recent Biologics Commercials by Amgen & Abbott Hit New Notes

Abbott’s commercials feature destruction of pianos and bicycles Commercials for Biologics like Enbrel and Humira have come a long way in the last two years. Could our perspective be having an impact on marketers? I don’t know. But the new Abbott ads are remarkable compared to the old baloney. The new message: Rheumatoid arthritis (RA) can mean more...Continue reading      21 Comments » Read more

My RA Fit Kit – Rheumatoid Arthritis Exercise, Part 4

Several people have asked me about the My RA Fit Kit program by UCB (Cimzia). I’ve read lots of comments from RA patients. One patient didn’t just comment. She created her own RA fit kit on video (below).   Some history on the My RA Fit Kit commercial The first commercial was scrapped after a short run.  I...Continue reading      20 Comments » Read more

The Rheumatoid Arthritis Commercial Saga

Rheumatoid Arthritis commercials make me sigh I have some pretty weird reactions to the Rheumatoid Arthritis commercials I see. My family is subjected to my peculiar breathing and strange facial expressions. One of my first blogs was about the “baloney” most of the Rheumatoid Arthritis commercials were serving up last year. It’s kind of obvious “they” (pharmaceutical...Continue reading      23 Comments » Read more

Phil Mickelson’s Psoriatic Arthritis

“Mickelson arthritis” brings shrugs “Phil Mickelson arthritis” was such a common search already that it was suggested to me by Google’s search tool as I typed his name yesterday. That was only two days after Mickelson announced his diagnosis of Psoriatic Arthritis to the press. I have to admit that I shrugged the first time I...Continue reading      30 Comments » Read more

Rheumatoid Arthritis, Joint Pain, and Truth

A fairy tale ending to Rheumatoid Arthritis joint pain? My phone rang Friday afternoon. The cheerful woman on the line encouraged me to “Enjoy a life Free of joint pain.” She said for $59.95 she would send me a product “Guaranteed to reduce inflammation and rebuild your joints.” After only eight ounces per day for one...Continue reading      32 Comments » Read more

Baloney About Rheumatoid Arthritis

[caption id="attachment_361" align="aligncenter" width="478"] Here's what I think when I watch some advertisements for arthritis medications.[/caption] Advertisements for rheumatoid arthritis are baloney “Baloney,” I muttered to myself the first time I saw advertisements for rheumatoid arthritis medicines. My jaw would have dropped – if I could have opened it. Who am I kidding? If I could have, I...Continue reading      42 Comments » Read more
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