Recent Biologics Commercials by Amgen & Abbott Hit New Notes
Abbott’s commercials feature destruction of pianos and bicycles
Commercials for Biologics like Enbrel and Humira have come a long way in the last two years. Could our perspective be having an impact on marketers?
I don’t know. But the new Abbott ads are remarkable compared to the old baloney.
The new message: Rheumatoid arthritis (RA) can mean more...Continue reading 21 Comments »
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